Usenourish

Director, Growth Creative

New York, NY. Posted 4 months ago

The role

The Director, Growth Creative will own the entire creative function including strategy, production, and the feedback loop between creative output and business results. You will lead a team of full-time and freelance teammates and work closely with Media Buying, Analytics, Product, and Design.

What you will do

  • Set and drive strategy for Growth Creative
  • Define the vision, creative roadmap, prioritization framework, and brand guidelines
  • Translate performance signals and audience insights into strategic direction
  • Manage and develop a high-performing team of FTE, freelance, and agency members
  • Own hiring, coaching, and org design for the function
  • Set creative KPIs and build a test-and-learn framework
  • Design the operating model, workflows, and production infrastructure
  • Serve as the cross-functional voice on brand expression and creative standards

Required qualifications

  • 7–9 years of experience in creative strategy or performance marketing
  • Ability to think strategically from first principles
  • Strong creative instincts for paid ads
  • Demonstrated track record of hiring, developing, and managing large teams
  • Experience building creative systems from scratch
  • Fluency in performance metrics to drive creative analysis
  • Ability to lead and influence across teams and senior leaders
  • Ability to thrive in high-growth, high-stakes environments

Nice to have

  • Experience in a high-growth DTC environment
  • Experience in a performance creative agency

Before you apply

  • Must be legally authorized to work in the U.S.

About the company

Nourish is a dietitian-led metabolic health clinic and AI-native digital health system. The company aims to improve people's health by making it easy to live a healthy lifestyle.

Director, Growth Creative at Usenourish | JobZoey