Usenourish
Director, Growth Creative
New York, NY. Posted 4 months ago
The role
The Director, Growth Creative will own the entire creative function including strategy, production, and the feedback loop between creative output and business results. You will lead a team of full-time and freelance teammates and work closely with Media Buying, Analytics, Product, and Design.
What you will do
- Set and drive strategy for Growth Creative
- Define the vision, creative roadmap, prioritization framework, and brand guidelines
- Translate performance signals and audience insights into strategic direction
- Manage and develop a high-performing team of FTE, freelance, and agency members
- Own hiring, coaching, and org design for the function
- Set creative KPIs and build a test-and-learn framework
- Design the operating model, workflows, and production infrastructure
- Serve as the cross-functional voice on brand expression and creative standards
Required qualifications
- 7–9 years of experience in creative strategy or performance marketing
- Ability to think strategically from first principles
- Strong creative instincts for paid ads
- Demonstrated track record of hiring, developing, and managing large teams
- Experience building creative systems from scratch
- Fluency in performance metrics to drive creative analysis
- Ability to lead and influence across teams and senior leaders
- Ability to thrive in high-growth, high-stakes environments
Nice to have
- Experience in a high-growth DTC environment
- Experience in a performance creative agency
Before you apply
- Must be legally authorized to work in the U.S.
About the company
Nourish is a dietitian-led metabolic health clinic and AI-native digital health system. The company aims to improve people's health by making it easy to live a healthy lifestyle.