(Sr.) Lead, Lifecycle Marketing

The role

You will build and own the lifecycle marketing program from the ground up. You will design personalized cross-channel interventions to drive patient engagement and outcomes.

What you will do

• Own the roadmap, strategy, and execution for key lifecycle moments
• Translate business objectives into programs that move retention, LTV, and CAC efficiency
• Own data and reporting to design and run hypothesis-driven A/B tests
• Build experiment roadmaps and maintain dashboards
• Partner cross-functionally with Product, Data, Engineering, and Creative
• Design and scale campaigns across email, SMS, push, and product touch points
• Build segmentation strategy, personalization frameworks, and journey architecture
• Synthesize qual and quant insights to shape the roadmap

Required qualifications

• 3-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function
• Experience owning lifecycle programs that drove measurable business outcomes
• Data-fluent and experimentation-rigorous
• 0-to-1 builder who has launched programs from scratch
• Self-starter who can drive work through ambiguity
• Impact-oriented with a track record of moving core metrics
• Comfortable in fast-moving environments
• Ability to work well cross-functionally

Nice to have

• Experience at fast-growing tech or healthcare startup
• Hands-on expertise with Customer.io or similar ESPs (Braze, Iterable)
• People leadership or strong coaching skills
• Fluency with modern mar-tech stacks and engineering partnerships

About the company

Nourish is a dietitian-led metabolic health clinic and AI-native digital health system. The company aims to improve people's health by making it easy to live a healthy lifestyle.