Usenourish
Senior Creative Strategist
New York, NY. Posted 3 months ago
The role
You will own the creative strategy function by setting the vision and developing a roadmap for paid channels. You will collaborate with production teams to execute ad concepts and manage a learning loop to evolve strategy based on performance data.
What you will do
- Define creative strategy and vision for paid channels
- Translate strategy into a prioritized hypothesis-driven roadmap
- Run a learning loop from creative test to insight
- Build systems to identify patterns in performance
- Convert strategy into ad concepts and write briefs
- Collaborate with Production teams to produce ads
- Lead strategy for expansion into new channels and audiences
- Partner cross-functionally with Media Buying, Creative Production, and Product
Required qualifications
- 5-7 years of experience in creative strategy and/or growth marketing
- Experience managing to growth KPIs
- Experience working directly with creative production teams
- Strong creative performance instincts
- Ability to understand patient barriers and motivations
- Strong cross-functional collaboration skills
- Fluency in performance data and pattern matching
- Ability to set medium-term strategy and tactical monthly roadmaps
- Ability to thrive in high-growth, high-stakes environments
About the company
Nourish is a dietitian-led metabolic health clinic and AI-native digital health system. The company aims to improve people's health by making it easy to live a healthy lifestyle.