Usenourish

Senior Creative Strategist

New York, NY. Posted 3 months ago

The role

You will own the creative strategy function by setting the vision and developing a roadmap for paid channels. You will collaborate with production teams to execute ad concepts and manage a learning loop to evolve strategy based on performance data.

What you will do

  • Define creative strategy and vision for paid channels
  • Translate strategy into a prioritized hypothesis-driven roadmap
  • Run a learning loop from creative test to insight
  • Build systems to identify patterns in performance
  • Convert strategy into ad concepts and write briefs
  • Collaborate with Production teams to produce ads
  • Lead strategy for expansion into new channels and audiences
  • Partner cross-functionally with Media Buying, Creative Production, and Product

Required qualifications

  • 5-7 years of experience in creative strategy and/or growth marketing
  • Experience managing to growth KPIs
  • Experience working directly with creative production teams
  • Strong creative performance instincts
  • Ability to understand patient barriers and motivations
  • Strong cross-functional collaboration skills
  • Fluency in performance data and pattern matching
  • Ability to set medium-term strategy and tactical monthly roadmaps
  • Ability to thrive in high-growth, high-stakes environments

About the company

Nourish is a dietitian-led metabolic health clinic and AI-native digital health system. The company aims to improve people's health by making it easy to live a healthy lifestyle.

Senior Creative Strategist at Usenourish | JobZoey