Senior Product Marketing Manager [REMOTE]

The role

The Senior Product Marketing Manager will own go-to-market for the AI inference portfolio. You will define positioning, messaging, and competitive strategy while managing end-to-end launches and sales enablement.

What you will do

• Positioning and messaging for the AI inference portfolio.
• Develop message architecture, value frameworks, and proof for claims.
• Track AI inference and infrastructure landscape for competitive and market strategy.
• Manage end to end launches including narrative, press, analyst briefings, and sales enablement.
• Perform persona and journey work for CIOs, VPs of Engineering, VPs of AI, and platform teams.
• Create sales enablement tools like sales plays, discovery questions, and ROI models.
• Provide input on pricing and packaging.
• Manage the relationship and narrative between open source and commercial paths.
• Act as a named spokesperson for briefing analysts, prepping executives, and appearing on stage or podcasts.

Required qualifications

• 8+ years in B2B enterprise software product marketing.
• Experience with infrastructure, developer, or data platform products sold to technical buyers.
• Experience with enterprise go-to-market that closed real revenue.
• Working knowledge of AI and Inference, cloud infrastructure, and how modern software gets deployed and operated.
• Awareness of the Kubernetes ecosystem.
• Open source and commercial experience in the same organization.
• Experience taking a new, technically ambitious product to market in an emerging category.
• Ability to write and ship copy.
• Comfort with speed and ambiguity.
• Ability to build trust with engineers and senior sales leaders.
• Familiarity with the Pragmatic Marketing discipline.

Nice to have

• Direct experience marketing AI or ML infrastructure, including inference serving, GPU capacity, or MLOps.
• Fluency in the CNCF and/or PyTorch ecosystem.
• Hyperscaler or cloud marketplace route-to-market experience (AWS, Azure, GCP).
• Training in a value messaging discipline such as Command of the Message, or an equivalent framework.
• Experience being the first or only PMM on a product and building the function from nothing.

About the company

Upbound is a Series B company that builds control planes for cloud and AI infrastructure. They are the creators and primary maintainers of Crossplane.