Head of Growth Marketing [REMOTE]

The role

The Head of Growth Marketing will own the Upbound funnel end to end. You will manage campaigns, marketing systems, and the growth function using AI-native tools and workflows.

What you will do

• Own full-funnel growth for the Upbound commercial platform.
• Manage the campaign roadmap and program budget.
• Set channel mix, targeting, and efficiency for paid media.
• Handle lifecycle marketing and marketing operations.
• Manage conversion, organic search, and AI answer visibility.
• Drive the self-serve motion from signup to paid conversion.
• Build and manage a growth team.
• Manage relationships and efficiencies with agencies and vendors.
• Evaluate, pilot, and adopt AI-native marketing tools.
• Build agentic workflows for repeatable work.

Required qualifications

• 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
• Experience owning a meaningful program budget.
• Hands-on experience with ad platforms, automation platforms, dashboards, and data.
• Experience changing how a marketing team works by introducing AI tools.
• Fluency in analytics.
• Experience marketing to technical buyers, ideally platform engineers or infrastructure teams.
• Experience building or managing a small team.
• Ability to work well with autonomy.

Nice to have

• Worked in open source, developer tools, cloud infrastructure, or AI infrastructure.
• Run growth for a sales-led and a self-serve motion at the same company.
• Used intent data and account signal tools.
• Shipped something yourself with AI, such as a workflow, script, internal tool, or agent.
• Contributed to a technical community.

About the company

Upbound is a Series B company that creates the Intelligent Control Plane for the Agentic AI Era. They are the creators and primary maintainers of Crossplane.