Principal Product Manager, Growth

The role

You will own the strategy and evolution of the end-to-end credit conversion experience. You will identify and solve friction points across the funnel to drive business growth.

What you will do

• Own and evolve the strategy for the end-to-end conversion experience.
• Solve conversion problems with a customer-first mindset.
• Optimize across the credit portfolio to grow the core personal loan business.
• Set success metrics and prioritize high-ROI opportunities through experimentation.
• Turn data into decisions by segmenting user behavior.
• Build customer understanding alongside research and product marketing.
• Influence cross-functional teams including engineering, design, analytics, ML, marketing, compliance, and executive leadership.
• Use GenAI to synthesize qualitative inputs, run analysis, and prototype concepts.

Required qualifications

• 8+ years of product management experience.
• Significant B2C ownership of high-scale mobile and desktop consumer experiences with proven business impact.
• Demonstrated success materially improving a complex conversion funnel through product strategy, experimentation, analytics, and customer insight.
• Track record of leading a team to specific KPIs.
• Exceptional quantitative judgment to assess funnel data and interpret experiments.
• Strong experimentation instincts including hypothesis development and A/B testing.
• Strong consumer product intuition regarding high-consideration decisions.
• Ability to move between strategic and detailed product questions.
• Track record of leading complex cross-functional initiatives and aligning diverse stakeholders without direct authority.
• Excellent written and verbal communication.

Nice to have

• Experience in fintech, lending, financial services, marketplaces, insurance, or another regulated, high-consideration industry.
• Experience with personalization, recommendation systems, matching, pricing, or ML-powered consumer experiences.
• Familiarity with identity, bank linking, income verification, Plaid, or similar financial-data infrastructure.
• Proven track record of building and scaling multi-product ecosystems or marketplaces in a B2C environment.

Benefits

• Base pay, target bonuses, and annual equity grants that vest quarterly.
• 401(k) or Group Retirement Savings Plan with company match of $2 for every $1 up to $15,000 annually.
• Employee Stock Purchase Plan (ESPP) for eligible US employees.
• Medical, dental, vision, and wellness resources.
• Health Savings Account contributions for eligible US plans.
• Life insurance and disability coverage.
• Paid time off, sick leave, and company holidays.
• Paid family and parental leave.
• Family-centered benefits for fertility, parenthood, and caregiving.
• Employee Assistance Program (EAP) for mental health and life-centered resources.
• Financial wellness resources and financial concierge service (US Only).
• Annual wellness allowance.

About the company

Upstart is an AI lending marketplace that partners with banks and credit unions to expand access to affordable credit. The company is digital-first with employees located in over 80 cities across the US and Canada.