Principal Data Scientist, Marketing Measurement

The role

You will lead marketing measurement by determining the impact of marketing spend across various channels. You will use causal inference and marketing mix models to provide budget allocation recommendations to marketing, finance, and product leaders.

What you will do

• Guide incrementality measurement across marketing channels
• Apply causal inference methods when clean tests are not feasible
• Build and maintain the attribution approach for various channels
• Turn measurement results into spend allocation recommendations
• Use marketing mix models alongside experiments and attribution
• Automate recurring measurement reporting
• Mentor analysts across the team and review their measurement work

Required qualifications

• 8+ years of experience in data science or a related quantitative role, much of it spent measuring marketing or growth spend
• Hands-on experience designing and analyzing incrementality tests
• Solid grasp of causal inference beyond standard A/B testing
• Working knowledge of marketing mix modeling and multi-touch attribution
• Strong Python and SQL skills
• A track record of measurement work that changed how a marketing budget was spent
• Clear communication with technical and non-technical audiences
• Ability to work independently, scope your own projects, and drive them end to end in ambiguous situations

Nice to have

• PhD or master's degree in statistics, economics, computer science, or another quantitative field
• Familiarity with AI tools that speed up analysis and reporting

Benefits

• Base pay, bonus opportunities, and annual equity grants that vest quarterly
• 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually
• Employee Stock Purchase Plan (ESPP) for eligible employees in the US
• Medical, dental, vision, and wellness resources for US
• Supplemental health coverage for Canada
• Health Savings Account contributions for eligible plans in the US
• Life insurance and disability coverage
• Paid time off, sick leave, and company holidays
• Paid family and parental leave
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP)
• Financial wellness resources and financial concierge service in the US

Before you apply

• For roles based in Canada, the company is not currently able to hire in Quebec

About the company

Upstart is an AI lending marketplace that partners with banks and credit unions to expand access to affordable credit. The company is digital-first with employees located in over 80 cities across the US and Canada.