Lead, Lifecycle Marketing - Growth & Acquisition

Toronto, Ontario, Canada. Posted 2 months ago

The role

This senior individual contributor will own high-impact lifecycle programs to close the new-client acquisition gap for SMB audiences. You will lead outbound prospecting, manage marketing operations, and translate performance signals into recommendations for leadership.

What you will do

Lead the outbound prospecting pilot end to end.
Build and manage the outbound tech stack hands-on.
Partner with sales and managed services to define lead quality.
Set up and maintain tracking and reporting.
Own and drive lifecycle marketing strategy across a portfolio of programs.
Set editorial and content direction across lifecycle marketing initiatives.
Translate program performance into decision-ready narratives for leadership.
Partner across product marketing, marketing technology, analytics, and creative.
Use data and AI-enabled tools to accelerate analysis and refine messaging.

Required qualifications

Several years of B2B lifecycle, outbound, account-based, or growth marketing experience.
Strong strategic judgment and structured thinking.
Hands-on marketing ops and data skills.
Working knowledge of B2B data and Salesforce CRM.
Experience with email sequencing and sales engagement tools.
Strong storytelling and influence skills.
Experience using AI tools to accelerate workflows.

Nice to have

UnifyGTM and Clay specifically
Experience with a modern customer engagement platform and CDP such as Braze and HighTouch
In-product notifications
Building programs that target SMB audiences

Benefits

Healthcare coverage for you and your family
RRSP/DPSP retirement plans
Mental health support
Wellness reimbursement program
Supplemental vacation
Employee Stock Purchase Plan

Before you apply

Qualified applicants may be contacted to review their resume in more detail.
Interviews may be recorded using BrightHire, an AI-enabled tool.

About the company

Upwork Inc. connects businesses with global, AI-enabled talent across every contingent work type. The Upwork family of companies includes the Upwork Marketplace and Lifted.