Sr. Director, Product Marketing

The role

You will lead the Product Marketing function and shape the company's go-to-market strategy, market positioning, and revenue growth initiatives. You will manage a team of professionals to translate market insights and product innovation into messaging, sales enablement, and launch execution.

What you will do

• Lead and develop the Product Marketing organization
• Define and evolve product positioning, messaging frameworks, and market narratives
• Partner with Product leadership on roadmap priorities and commercialization strategies
• Lead product launches and go-to-market initiatives
• Drive sales enablement programs and competitive intelligence initiatives
• Lead market, customer, analyst, and competitive research efforts
• Champion the strategic use of AI-enabled workflows and marketing technologies
• Provide strategic market insights to executive leadership

Required qualifications

• 12+ years of experience in B2B technology organizations
• Significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
• 7+ years of Product Marketing experience
• 3+ years of experience leading and developing Product Marketing teams
• Demonstrated success influencing go-to-market strategy and driving measurable business outcomes
• Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams
• Ability to transform market insights and product capabilities into business narratives
• Experience leveraging generative AI technologies and AI-enabled workflows
• Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience

Nice to have

• Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories
• Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions
• Experience engaging industry analysts, strategic partners, customer communities, or industry associations
• MBA or advanced business degree
• Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms

Benefits

• Comprehensive medical, dental, and vision coverage
• PTO and public holidays
• Volunteer Days
• Ignite Days for learning and professional development
• Compensation that reflects your market and your value
• Retirement plans
• Tuition Assistance
• Remote and hybrid work options

Before you apply

• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment

About the company

Varicent provides SaaS solutions that empower revenue leaders to design go-to-market strategies and maximize seller performance. The company is a market leader in the Sales Performance Management market.