Senior Campaign Manager (20 Month Contract)

The role

You will lead the planning, execution, and optimization of integrated demand generation campaigns with a focus on Account-Based Marketing. You will work with Sales, Product Marketing, and other teams to generate pipeline and revenue from net-new prospect accounts.

What you will do

• Design and execute integrated demand generation campaigns across email, digital, social, webinars, events, partner marketing, and ABM initiatives
• Partner with Sales, Associate Sellers, and Product Marketing to support account planning and targeted engagement
• Develop and execute ABM programs to increase account engagement, pipeline generation, and market penetration
• Manage campaign delivery from planning and asset coordination through execution, reporting, budget tracking, and optimization
• Collaborate with Marketing Operations to ensure effective campaign tracking, attribution, reporting, and lead management
• Analyze campaign performance and provide recommendations to improve conversion, engagement, pipeline, and ROI
• Partner with Content, Product Marketing, and Digital Marketing teams to align messaging and campaign experiences
• Build and present campaign performance insights and pipeline impact updates to stakeholders and leadership

Required qualifications

• 5+ years of experience in demand generation, campaign management, integrated marketing, or a related B2B SaaS marketing role
• Experience developing and executing multi-channel marketing campaigns that drive pipeline generation and business growth
• Experience with Account-Based Marketing (ABM) strategies, account targeting, and account engagement programs
• Experience partnering with Sales or Business Development teams to improve lead quality, conversion, and pipeline outcomes
• Proficiency with Salesforce, HubSpot, digital marketing platforms, campaign analytics, and marketing performance reporting
• Strong understanding of B2B buyer journeys, demand generation funnels, attribution models, and campaign measurement
• Strong project management and stakeholder management skills
• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent experience

Benefits

• Comprehensive medical, dental, and vision coverage
• PTO and public holidays
• Volunteer Days
• Ignite Days for learning and professional development
• Retirement plans
• Tuition Assistance
• Remote and hybrid work options

Before you apply

• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment

About the company

Varicent provides SaaS solutions that empower revenue leaders to design go-to-market strategies and maximize seller performance. The company is a market leader in the Sales Performance Management (SPM) market.