Senior Integrated Campaigns Manager (Customer Expansion)

The role

You will lead the strategy, execution, and optimization of integrated campaigns to grow revenue within existing customer accounts. You will work with multiple stakeholders to drive customer expansion, cross-sell, upsell, adoption, and pipeline growth.

What you will do

• Design and execute integrated customer expansion campaigns across multiple channels
• Develop segmentation and targeting strategies based on customer lifecycle and product adoption
• Partner with Customer Success, Sales, and Revenue Operations to identify expansion-ready accounts
• Lead campaign planning, execution, stakeholder alignment, and launch readiness
• Analyze campaign performance and customer engagement data to identify optimization opportunities
• Coordinate cross-functional contributors, agency partners, and vendors
• Partner with Product Marketing, Content, Creative, and Digital Marketing teams to develop messaging and assets
• Build scalable campaign frameworks, reporting processes, and best practices

Required qualifications

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions
• Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes
• Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies
• Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement
• Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams
• Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models
• Strong project management and stakeholder management skills
• Strong analytical and communication skills

Benefits

• Comprehensive medical, dental, and vision coverage
• PTO and public holidays
• Volunteer Days
• Ignite Days for learning and professional development
• Compensation reflecting market and value
• Retirement plans
• Tuition Assistance
• Remote and hybrid work options

Before you apply

• This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment

About the company

Varicent provides SaaS solutions that empower revenue leaders to design go-to-market strategies and maximize seller performance. The company is a market leader in the Sales Performance Management (SPM) market.