Platform Strategy Producer - TikTok

The role

This person will manage and grow a TikTok presence with over 15MM subscribers. They will review footage to find contextual creative and work with the creative team to produce video content.

What you will do

• Manage and grow a TikTok presence with over 15MM subscribers
• Seek through and review hours of footage to find the best possible contextual creative for the platform
• Work hand in hand with the creative team to turn timestamps into high quality contextually relevant video content
• Plan and execute the programming and content distribution for YouTube channels via a thought out content calendar
• Continuous active listening on brands currently tracking every follower interaction
• Analyze and draw hypothesis including providing a daily digest of observations and recommendations
• Seek opportunities to insert the brand in social conversation

Required qualifications

• Proven track record of success growing or managing YouTube channels
• Experience working on and growing TikTok channels via smart promotion, tactical platform usage and creative analysis
• Deep knowledge of TikTok best practices and how to drive channel growth
• A working knowledge of SEO best practices in across YouTube and Google Search
• Experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Ability to combine creativity and analytics with the ability to convert into a story
• Innate curiosity and ability to adapt + be flexible
• Strong writing and verbal skills

Nice to have

• CrowdTangle
• TweetDeck
• Asana

About the company

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. It is part of the VaynerX family of companies.