Director, Influencer Management

The role

This person will lead creator, affiliate, talent, and social commerce strategies in Australia. They will manage an agile team and collaborate with Client Partnerships, Strategy, Creative, and Media leads to bridge culture and commerce.

What you will do

• Formulate multi-channel creator, affiliate, talent, and social commerce strategies.
• Lead end-to-end social commerce capabilities including TikTok Shop setup and affiliate programs.
• Oversee talent casting, sourcing, and complex negotiations.
• Translate campaign ideas into platform-native briefs.
• Manage team workflows, project budgets, agency scopes, and profitability metrics.
• Guide and mentor local CAIT team members.
• Build partnerships with talent networks, affiliate platforms, and creator agents.
• Lead CAIT pitch work for new business opportunities.

Required qualifications

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
• Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
• Ability to evaluate whether creator content and feed-native ideas will succeed in-feed.
• Proven track record advising C-suite client stakeholders and pitching new business.
• Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.

Nice to have

• Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution

About the company

VaynerMedia is a global integrated creative and media agency. It is part of the VaynerX family of companies.