Vice President, Relevance Strategy

The role

You will lead senior clients and cross-functional teams by injecting cultural intelligence into brand strategy. You will build systems to move at the speed of culture and develop new cultural insights and methodologies.

What you will do

• Partner across departments to design and drive cultural strategy, creative thinking, and attention planning.
• Lead the development of new cultural insights, proprietary points of view, and real-time methodologies.
• Compose high-impact briefs that inspire integrated creative teams.
• Steer fast-paced brainstorms and workshops grounded in internet culture.
• Build and own senior client and external agency relationships.
• Own the strategic portion of the new business process from start to finish.
• Accountable for the growth and development of direct reports from Senior Directors down to Strategists.

Required qualifications

• 12-20 years of experience strategically building brands at top agencies, consulting firms, or creative shops, with significant experience working for Fortune 500 clients.
• Strong understanding of how business strategy, digital platform behavior, and cultural intelligence intersect.
• Proven ability to move across quantitative and qualitative research tools and behavioral data platforms.
• Strategic thinking ability with a balanced analytical and creative approach to integrated marketing and attention planning.
• Proven leadership track record in developing talent, empowering teams, and maintaining high creative and strategic standards.
• Fluent in modern communication channels, creators, and platform mechanics.
• An understanding of how social content can create community and connection while also building pathways to commerce.
• Fluency in creators, platforms, programming, distribution and the mechanics that actually make live commerce work.
• Comfort thinking globally and understanding that community, platform and commerce behavior can vary significantly by market.
• A builder mentality.

Nice to have

• Real practitioner experience in social commerce, live shopping, creator ecosystems, marketplaces or adjacent spaces
• Active participation in the kinds of communities that drive these businesses — trading cards, fashion, beauty, watches, coins, collectibles and other enthusiast communities
• A genuine understanding of how these communities behave because they have participated in them, worked directly within them or built for them

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave

About the company

VaynerMedia is a global integrated creative and media agency. It is part of the VaynerX family of companies.