Director, Paid Media

The role

The Media Director, Buying will manage high level operations, client relationships, and buying strategy. This person will lead a team of buying, planning, and analytics professionals working across one or more clients.

What you will do

• Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise.
• Act as the key contact for client and platform partners.
• Lead check-ins with key account and media counterparts.
• Develop and deliver sophisticated media investment strategies to clients.
• Create media plans and assist in presentation material creation.
• Collaborate across agency disciplines to craft omnichannel media strategies.
• Establish internal policies and POVs on agency partnerships and the digital media landscape.
• Provide thought leadership around how the unit of business should be run.
• Manage up to senior leadership regarding crucial aspects of a client's business.
• Forge new relationships with clients to maintain accounts.

Required qualifications

• Minimum 6+ years of industry experience working in platform.
• Proven track record of executing sophisticated, large scale digital media programs.
• Proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms.
• Fluency with analytics, attribution and measurement systems.
• Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
• Ability to navigate a portfolio of brands within a larger conglomerate or business group.
• Ability to utilize resources to help guide client's marketing goals in their respective markets.
• Understand and adopt new techniques and technologies relevant for clients' media strategies.

Nice to have

• Passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms

About the company

VaynerMedia is a global integrated creative and media agency. It is an independently owned agency founded in 2009 by Gary Vaynerchuk and is part of the VaynerX family of companies.