Director, Social Commerce

The role

The Director of Social Commerce will build, lead, and scale the social commerce department across TikTok Shop and Live Shopping. You will develop strategies to drive revenue growth for the client portfolio and establish platform partnerships.

What you will do

• Develop and lead execution of social commerce strategies on platforms like TikTok Shop, Whatnot, Meta, YT, and Pinterest
• Oversee sourcing and relationship management of Affiliates and Influencers
• Drive strategy to optimise TikTok Shop and other Social storefronts
• Direct paid campaign performance and track Shop KPIs
• Collaborate with internal and client teams to coordinate campaigns and product launches
• Lead with the latest social commerce trends and platform updates
• Cultivate and manage direct relationships with platform leads
• Support defining Channel-specific Growth Models and campaign budgets

Required qualifications

• 7-10 years of experience in Management Consulting, eCommerce, Digital Marketing, or Growth
• At least 1-2+ years specifically focused on leading Social Commerce, Live Shopping or Affiliate-driven teams
• Track record of building and managing teams in a fast-paced agency or brand environment
• Direct experience with the TikTok Shop ecosystem, its algorithms, and the broader social commerce landscape
• Demonstrated history of meeting or exceeding critical KPIs, such as seven-figure sales growth and enterprise-level ROI targets
• Proficiency in navigating complex organisations and managing executive level relationships with clients
• Data-first mindset capable of steering team-wide tactics and brand strategy

About the company

VaynerMedia is a global integrated creative and media agency. It is part of the VaynerX family of companies.