Associate Director, CAIT (Creators, Affiliates, Influencers & Talent)

The role

This role manages capabilities across Creators, Affiliates, Influencers, and Talent within VaynerMedia SEA. You will architect influencer strategies, manage talent relationships, and lead commercial negotiations for global brands across Southeast Asian markets.

What you will do

• Architect end-to-end influencer strategies for social platforms
• Collaborate with Creative, Strategy, Production, and Media leads
• Own influencer campaign management from briefing to reporting
• Spot, vet, and secure UGC creators, influencers, and celebrities in SEA markets
• Build long-term relationships with creators, talent, and agents
• Lead high-value commercial negotiations and contract management
• Oversee brand safety, disclosure, and compliance with local regulations
• Develop platform-specific shooting guides and content principles
• Manage scalable affiliate programs to drive commercial outcomes
• Provide mentorship and coaching to junior talent

Required qualifications

• 7+ years of dedicated experience managing influencer marketing, creator relations, or social strategy in an agency or fast-paced digital environment
• Deep familiarity with the SEA UGC creator, influencer, and talent landscape
• Advanced talent negotiation, commercial scoping, and contract management
• Mastery of digital architecture, social media platform mechanics, and content briefing workflows
• Experience in full-cycle influencer campaign management
• Proven experience managing, mentoring, and developing junior team members
• Exceptional presentation, written, and verbal communication skills
• Ability to move between execution and management

Nice to have

• You are a creator or KOL yourself with hands-on production or community management experience

About the company

VaynerMedia is a global integrated creative and media agency. It is part of the VaynerX family of companies.