Vgw
VP of Player Engagement
London. Posted a month ago
The role
You will lead the CRM and Live Operations function within the Product and Revenue department. You will own the full player lifecycle strategy across VGW brands to drive sustainable, profitable growth.
What you will do
- Develop and execute an integrated monetization and retention strategy across the entire player lifecycle.
- Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
- Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
- Partner with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
- Lead, mentor, and resource the global team.
- Ensure all revenue strategies adhere to compliance, risk mandates, and responsible play expectations.
Required qualifications
- Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field.
- 10-15 years of experience in Marketing, Business Development or Account Management leadership.
- Enterprise-level strategic thinking with the ability to execute vision into measurable outcomes.
- Proven commercial acumen, with deep understanding of customer lifetime value, retention, and monetization levers.
- Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
- Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
- Strong leadership skills with the proven ability to manage and direct large teams.
- Clear understanding of customer needs and concerns.
Benefits
- Flexibility to strike a healthy balance between personal life and career.
- Opportunities for learning and career advancement.
- Competitive compensation, perks and benefits.
About the company
VGW is an interactive entertainment company that delivers free-to-play online social games. Their brands include Chumba Casino, Global Poker, and LuckyLand Slots.