Senior User Acquisition Manager

The role

You will take strategic ownership of user acquisition for the Monopoly Match product. You will scale performance marketing channels, drive creative and app store monetization strategies, and build in-house marketing capability.

What you will do

• Take full ownership of paid user acquisition strategy across channels
• Manage spend allocation, scaling decisions, and hitting ROAS and payback targets
• Drive overall creative strategy and App Store Optimization (ASO)
• Steer external partners while building internal strategic capability
• Lead, coach, and support the CRM Manager
• Set clear KPIs and translate marketing strategy into operational plans
• Align brand, organic, and lifecycle marketing initiatives with product teams

Required qualifications

• Deep user acquisition experience in casual mobile gaming
• Specific focus on the casual Match-3 genre
• 7+ years of proven track record of managing multi-million-dollar performance marketing budgets
• Experience in programmatic advertising
• Experience scaling UA channels
• Strong background in leading creative strategy and App Store Optimization (ASO)
• Hands-on leadership experience
• Track record of coaching team members and driving performance to achieve business targets
• Strong strategic capability to design long-term growth roadmaps and transition execution functions

Benefits

• Flexibility to strike a healthy balance between personal life and career
• Opportunities for learning and career advancement
• Competitive compensation, perks and benefits
• In-person and online events
• Social gatherings

About the company

VGW is an interactive entertainment company that delivers free-to-play online social games. Their brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino.