Director, Digital Strategy, Communications

The role

The Digital Strategy Director conceives, develops, and executes digital engagement and advocacy strategies. This person manages content across digital channels and supervises a team to advance the organization's mission.

What you will do

• Conceive, design, and implement integrated multi-channel digital advocacy campaigns
• Develop and implement strategy for public engagement through digital tactics, channels, and tools
• Lead planning and strategy for digital campaigns and content
• Coordinate digital campaign strategy and execution within the Communications department
• Translate work into compelling, accessible digital content and advocacy actions
• Track KPIs, analyze campaign performance, and manage digital dashboards
• Oversee social media strategy, tools, and processes
• Coordinate breaking news and rapid response for digital channels
• Oversee website engagement strategy and manage relationships with external vendors
• Oversee strategy for paid marketing efforts on digital channels

Required qualifications

• Advanced degree and 10+ years of relevant experiences, or applicable work or life experience
• 10+ years of experience leading digital advocacy and campaigns
• Strong digital storytelling and editing skills
• Fluency with digital advocacy tools including Meta, YouTube, TikTok, Quorum, and Google Analytics
• Proficiency with Microsoft Office Suite
• Fluency with web content management tools and social media management tools
• Proficiency with Raiser’s Edge
• Fluency with digital creative and design tools, including web design, UX, and other visual design applications
• Familiarity with video production and editing

Nice to have

• Microsoft Office Suite
• Raiser’s Edge and Engaging Networks
• Adobe Creative Cloud

Benefits

• Merit pay
• Generous paid time off
• Comprehensive health insurance plan
• Student loan repayment benefits
• Professional development training opportunities
• Up to $2,000 annual for education costs and fees relevant to Vera work
• Employer-funded retirement plan
• Flexible time

Before you apply

• Applicants are asked preliminary questions about logistics, interest and qualifications
• Selected candidates may be required to provide additional details via a phone screen/form
• Some searches may explore scenarios during the interview process and/or an assessment

About the company

Vera works to advance justice, particularly racial justice, in an increasingly multicultural country and globally connected world.