Field Marketing Manager - France

The role

You will own the regional marketing strategy for France and execute a program mix including events, trade shows, and webinars. You will partner with sales leadership to drive growth and expand the company footprint across EMEA.

What you will do

• Serve as the regional marketing strategist for the territory.
• Execute a program mix including hosted events, trade shows, webinars, and demand-generating initiatives.
• Act as the marketing advocate and partner with Regional Sales Directors and EMEA Marketing Leadership.
• Build relationships with European customers and thought-leadership bodies.
• Refine field marketing strategies and processes.
• Develop and plan the regional field marketing plan to meet revenue objectives.
• Execute local language campaigns including lunch and learns, workshops, and roundtables.
• Partner with Sales leadership to engage target accounts.
• Devise and execute marketing experiments and scale successful campaigns.
• Track budgets, lead flow, and results against goals.

Required qualifications

• 5+ years of events marketing and demand generation experience in B2B
• Experience working across France
• Proven track record executing event and demand generation programs
• Experience using data and metrics to drive improvements
• High level of expertise using Microsoft Excel to manipulate and analyse data
• Ability to travel as needed to events and conferences
• Bachelor's degree

Nice to have

• Experience with a fast-growing tech company
• Degree in business, finance, technology, or sciences
• A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
• A self-starter approach, willing to have full ownership of your region and projects from day one
• Understanding of how to work with Value Added Resellers and Distributors
• Ability to partner with and provide consultative input to senior sales leaders
• Ability to engage customers and partners in dialogue about their business needs and security solutions

About the company

Verkada is a high-growth technology company that provides an integrated, privacy-sensitive AI-powered platform for video security, access control, air quality sensors, alarms, intercoms, and visitor management.