Regional Field Marketing Manager, Canada

The role

You will define the strategic direction for the Canadian sales segment and own marketing and demand generation efforts to build pipeline. You will execute regional campaigns, account based marketing programs, and collaborate with sales leadership and channel partners.

What you will do

• Work with sales leadership to ensure pipeline goals meet revenue targets
• Execute regional and local campaigns including hosted events, trade shows, and webinars
• Execute account based marketing programs on behalf of sales
• Drive local thought leadership and customer executive collaboration
• Advise the corporate demand generation hub on marketing campaigns
• Work with top channel partners to develop marketing and customer engagement approaches
• Collaborate with Product Marketers to build positioning, messaging, and assets

Required qualifications

• 6-10 years of B2B marketing experience
• Ability to logistically execute multiple concurrent events
• Experience working with channel or strategic partners to plan and execute programs
• Ability to develop understanding of personas and value proposition
• Ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
• Track record executing creative or out-of-the-box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

Nice to have

• Based in Western Canada (Calgary or Vancouver)

Benefits

• Healthcare programs with 100% employee premiums and 70% family premiums under most plans
• Medical, vision and dental coverage
• Paid parental leave policy & fertility benefits
• Paid holidays, firmwide extended holidays, generous time off and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy meals provided daily

Before you apply

• You must be independently authorized to work in Canada
• Verkada is unable to sponsor or take over sponsorship of an employment visa for this role

About the company

Verkada transforms how organizations protect people and places with an integrated, privacy-sensitive AI-powered platform. The company has more than 30,000 customers and a $5.8B valuation.