Via99
Product Marketing Lead, Digital Payments
Somerville, Massachusetts, United States. Posted 4 months ago
The role
The Product Marketing Lead will own VIA's presence in the payments sector. This person will manage partner relationships, execute joint marketing plans, and create co-branded content to drive demand.
What you will do
- Serve as the primary marketing point of contact for the strategic partner ecosystem
- Manage partner relationships to design and execute joint marketing plans
- Build narrative assets including joint press releases and collaborative case studies
- Coordinate video testimonials to demonstrate technology impact
- Support and amplify partner-led local events and initiatives
- Plan and run high-impact events for mission-critical audiences
- Maintain and optimize partner-facing web pages
Required qualifications
- 4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing
- Experience managing external relationships with organizations you do not control
- Exceptional written and verbal communication skills
- Ability to manage collaborative relationships across organizations
- Experience organizing specialized, corporate or public-affairs events
- Strong writing capability for joint case studies, press releases, and technical capability summaries
Nice to have
- Experience within fintech, digital infrastructure, public sector, or humanitarian ecosystems
Benefits
- 401K plan with up to 5% employer contribution
- Fully funded, top-tier health benefits plan including vision and dental coverage for family
- Up to 24 weeks paid parental leave
- 4-week paid ramp-back program
- $10K family forming benefit
- Flexible Vacation Policy with no set annual limit or accrual period
- Summer Fridays
- Extended holiday period in December
- Individualized growth opportunities including mentorship and learning programs
- Access to VIA's leadership program
- Dedicated wellness advisor
- Benefits to support commuting costs
About the company
Headquartered in Boston, VIA provides mission-critical software for secure data exchange and trustworthy AI. Its architecture helps defense, public safety agencies, and humanitarian organizations use AI while maintaining control of sensitive data.