Social Content Marketing Lead

The role

You will own the social media strategy and execution across multiple platforms to build an engaged global community. This senior individual contributor role involves content creation, managing agency partners, and growing executive and employee social presence.

What you will do

• Own social media strategy across LinkedIn, X, Instagram, Threads, Facebook, and YouTube.
• Define metrics and connect social performance to brand and pipeline goals.
• Identify and define goals, audience, and budget for paid social campaigns.
• Lead the social media content calendar in partnership with marketing, product, and leadership teams.
• Build and own the review and approval process for social content.
• Manage day-to-day scheduling and publishing across channels.
• Direct designers, freelancers, and agency partners on visuals and video.
• Respond to comments, mentions, and messages to own two-way conversations.
• Grow the CEO's social presence and launch an internal ambassador program.
• Lead real-time social coverage of conferences, launches, and company events.

Required qualifications

• 5+ years of dedicated social media experience in a technology company.
• Experience owning a social media program end to end.
• Demonstrated track record of growing audiences and engagement across multiple platforms.
• Hands-on experience planning and optimizing paid social campaigns.
• Experience building executive and employee presence on social.
• Experience directing agencies, freelancers, or contractors.
• Fluency with social scheduling, listening, and analytics tools.
• Ability to set standards and coach others.
• Proactive, hands-on approach.
• Strong communication skills and ability to influence stakeholders and senior leaders.

Nice to have

• Experience communicating in regulated or security-sensitive environments
• Experience in B2B tech, security, or defense tech

Benefits

• 401K plan with up to 5% employer contribution
• Fully funded, top-tier health benefits plan including vision and dental for the whole family
• Up to 24 weeks paid parental leave
• 4-week paid ramp-back program
• $10K family forming benefit
• Flexible Vacation Policy with no set annual limit or accrual period
• Summer Fridays
• Extended holiday period in December
• Remote work flexibility
• Individualized growth opportunities and mentorship
• Access to learning and development programs
• Dedicated wellness advisor

About the company

VIA provides mission-critical software for secure data exchange and trustworthy AI. Its military-grade architecture helps defense, public safety agencies, and humanitarian organizations use AI while maintaining control of sensitive data.