Consumer Growth Marketing Principal

The role

You will design programs, campaigns, and outreach strategies to connect riders to transportation services. You will oversee strategic marketing tactics including paid social, out-of-home, and lifecycle communications.

What you will do

• Build end-to-end lifecycle programs based on market research.
• Launch and optimize multi-channel marketing initiatives.
• Drive rider growth through experimentation.
• Conduct funnel analysis to improve the rider journey.
• Scale community-specific programs by developing replicable processes.
• Manage data reporting and dashboards to track key metrics.

Required qualifications

• Minimum of 6+ years of experience with a strong interest in growth marketing.
• Demonstrated ability to turn data into actionable insights.
• Exceptional written and interpersonal communication skills.
• Resourceful problem solver.
• Proactive critical thinker.
• Analytical and data-oriented.

Benefits

• Free medical plans
• 401K matching
• Catered lunch on Wednesdays
• Many other perks

About the company

Via is a transportation technology and service provider. The company aims to create public transportation systems that provide access to jobs, healthcare, and education.