Driver Growth Marketing Principal

The role

You will lead top-of-funnel driver acquisition and sourcing strategies across North America. You will own candidate sourcing from awareness through initial application by bridging performance marketing, local brand presence, and community engagement.

What you will do

• Own multi-market driver acquisition budgets across paid digital, hyper-local media, and community channels.
• Monitor data-driven KPIs to scale applicant volume and reduce CPA and CPH.
• Craft performance marketing positioning and sourcing tactics to attract driver partners.
• Run A/B and multivariate tests across creative messaging, audience targeting, landing pages, and referral incentives.
• Analyze driver conversion metrics to pinpoint drop-off bottlenecks and seasonal supply constraints.
• Partner with local workforce boards, community organizations, and municipal transit partners.
• Build performance dashboards and reporting using Tableau or AI tools.

Required qualifications

• 6+ years of growth marketing experience
• Proven track record of managing teams (at least 3-5 years)
• Strong analytical skills
• Comfortable in SQL, Excel/Sheets, and BI tools
• Exceptional written and interpersonal communication skills

Nice to have

• Prior experience driving driver/courier/supply acquisition in a mobility, rideshare, or delivery network (e.g., DoorDash, Uber, Lyft, Instacart)
• Proficiency across paid digital (Meta, Google, DSPs), hyper-local offline media (OOH, direct mail, radio), and community-based recruiting channels

Benefits

• Free medical plans
• 401K matching

About the company

Via is using technology to transform transportation around the world. They aim to change daily commutes and reduce the collective environmental footprint.