Senior/Principal Product Designer, Public Transit Operations (Multiple Roles)

The role

You will lead the redesign of the dispatch and booking platform for public transit operations. You will design workflows for various users including dispatchers, agency leaders, and riders while integrating AI into the design process.

What you will do

• Lead the redesign of the dispatch and booking platform.
• Make workflows insights-first so data surfaces the right decision.
• Design for eligibility managers, call center agents, dispatchers, riders, caregivers, and students.
• Design around rider eligibility, special conditions, and disability aids.
• Drive how the design team works with AI from research to production-ready code.
• Work in a forward-deployed way with agencies and engineers.
• Run research and usability testing.
• Partner with analysts to turn data into design decisions.
• Own details from concept to pixel-perfect execution.
• Evolve the design system and partner with product, analytics, and engineering.

Required qualifications

• 7+ years in digital product design.
• Portfolio showing concept-to-launch leadership on complex products.
• Systems-thinking mindset and experience designing dense, data-rich, high-stakes workflows.
• A point of view on how AI changes the design process.
• Comfort prototyping beyond Figma and moving work toward production code.
• High bar for craft and strong Figma and prototyping skills.
• Clear communication and the ability to explain the why behind decisions.
• Ownership, independence, and pragmatism about timelines, scope, and technical constraints.
• Empathy for riders who depend on public transit and interest in equitable mobility.
• A degree in Design, HCI, or a related field, or equivalent practical experience.

Nice to have

• Motion and interaction design is a plus

Benefits

• Comprehensive health coverage
• Low-cost dental and vision plans
• 401(k) with a generous company match and vesting
• Fully paid parental leave for new parents, with extended leave options
• Mental health benefits
• Pet insurance
• Other wellness perks
• 20 days of paid time off (PTO) annually

About the company

Via is a global leader in smart public transportation, using technology to change how the world moves. Their Transit Operations platform powers on-demand, paratransit, school bus, and fixed-line service for public agencies.