Head of Industry, Travel

The role

The Head of Industry, Travel will scale Viant's Travel business by expanding brand-direct demand and agency adoption. This person will build a GTM team and work cross-functionally to strengthen travel targeting and measurement solutions.

What you will do

• Scale Viant's Travel business by expanding direct brand relationships.
• Establish Viant as the premier programmatic solution for the category.
• Drive industry awareness through thought leadership and conference participation.
• Own and grow brand-direct demand and support agency adoption.
• Develop and execute a brand-first GTM strategy.
• Partner with agency teams to navigate the Travel programmatic landscape.
• Hire, train, and scale a team of Travel-focused sellers.
• Define success metrics and manage performance.
• Serve as the executive face of Viant's Travel business.
• Work with Product teams to develop new Travel ad products and measurement capabilities.

Required qualifications

• 15+ years of advertising experience
• Minimum of 7+ years in Travel marketing

Nice to have

• Expertise in travel and hospitality marketing, preferably in a brand-direct capacity
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile)
• Proven track record of building brand-direct relationships and scaling programmatic adoption in Travel
• Experience hiring and leading high-performing GTM teams in adtech, programmatic, or digital media
• Ability to work cross-functionally with sales, product, business development, and marketing teams
• Strong analytical and strategic mindset

Benefits

• Fully paid health insurance
• Paid parental leave
• Unlimited PTO

About the company

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. It combines proprietary content intelligence, household-level identity resolution, and person-level attention signals.