Head of Industry, Financial Services

The role

This executive leader will expand brand-direct demand and deepen agency adoption within the Financial Services vertical. The role involves scaling the business, developing go-to-market strategies, and leading a team of sales and account professionals.

What you will do

• Scale Viant's Financial Services business by expanding strategic relationships.
• Position Viant as the premier AI-powered programmatic platform.
• Drive industry awareness through thought leadership and executive presentations.
• Own and grow brand-direct demand and accelerate agency adoption.
• Develop and execute a category-specific go-to-market strategy.
• Partner with agencies and enterprise clients to navigate privacy and measurement challenges.
• Recruit, mentor, and scale a high-performing team.
• Define category success metrics and lead execution against revenue and growth objectives.
• Serve as the executive face of the business at client meetings and industry events.
• Partner with Product and Business Development teams to influence new solutions and data offerings.

Required qualifications

• 15+ years of advertising experience
• 5+ years supporting Financial Services marketers in a brand-direct, agency, or ad technology environment

Nice to have

• Deep expertise across banking, insurance, credit cards, fintech, wealth management, lending, or related Financial Services verticals
• Strong understanding of programmatic advertising, including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home
• Proven success building executive brand-direct relationships and expanding programmatic investment within Financial Services organizations
• Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology
• Ability to collaborate cross-functionally across Sales, Product, Marketing, Business Development, and Client Services
• Strategic, analytical mindset with the ability to translate complex industry challenges into measurable advertising solutions
• Exceptional communication and executive presentation skills with experience representing organizations at industry events and client engagements

Benefits

• fully paid health insurance
• paid parental leave
• unlimited PTO

About the company

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. The company combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers.