Head of Industry, CPG

The role

This executive leader will expand brand-direct demand and deepen agency adoption to accelerate growth within the CPG vertical. The role involves delivering innovative identity, measurement, and omnichannel advertising solutions using an AI-powered programmatic platform.

What you will do

• Scale Viant's CPG business by expanding strategic relationships with leading consumer packaged goods brands.
• Position Viant as the premier AI-powered programmatic platform by evangelizing identity, content, attention and omnichannel advertising capabilities.
• Drive industry awareness through thought leadership, executive presentations, industry conferences, and client education.
• Own and grow brand-direct demand and partner with sales to accelerate agency adoption.
• Develop and execute a category-specific go-to-market strategy.
• Partner with agencies and enterprise clients to navigate consumer privacy, retail media, identity, and measurement trends.
• Recruit, mentor, and scale a high-performing team of CPG-focused sales leaders and account professionals.
• Define category success metrics and lead execution against revenue, adoption, and growth objectives.
• Serve as the executive face of Viant's CPG business at client meetings and industry events.
• Partner with Product and Business Development teams to develop CPG solutions, retail media partnerships, audience capabilities, and measurement offerings.

Required qualifications

• 15+ years of advertising experience
• Minimum of 5+ years working with CPG brands in a brand-direct, agency, or ad technology environment

Nice to have

• Deep expertise across consumer packaged goods categories, including food and beverage, alcbev, household products, personal care, beauty, tobacco, or OTC health and wellness
• Strong understanding of programmatic advertising, including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home
• Experience working with retail media networks, commerce media, shopper marketing, or omnichannel measurement solutions

Benefits

• Fully paid health insurance
• Paid parental leave
• Unlimited PTO

About the company

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. The company combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers.