Head of Industry, Retail

The role

This executive leader will expand brand-direct demand and deepen agency adoption to accelerate growth within the retail vertical. The role involves delivering identity, measurement, and omnichannel advertising solutions using an AI-powered programmatic platform.

What you will do

• Scale Viant's Retail business by expanding strategic relationships with leading retailers.
• Position Viant as the premier AI-powered programmatic platform for retail marketers.
• Drive industry awareness through thought leadership, executive presentations, and industry conferences.
• Own and grow brand-direct demand and partner with sales to accelerate agency adoption.
• Develop and execute a category-specific go-to-market strategy.
• Partner with agencies and retail advertisers to navigate consumer behavior and measurement trends.
• Recruit, mentor, and scale a high-performing team of Retail-focused sales leaders and account professionals.
• Define category success metrics and lead execution against revenue and growth objectives.
• Serve as the executive face of Viant's Retail business at client meetings and industry events.
• Partner with Product and Business Development teams to develop retail advertising solutions.

Required qualifications

• 15+ years of advertising experience
• Minimum of 5+ years working with retail brands in a brand-direct, agency, or ad technology environment

Nice to have

• Deep expertise across retail categories, including ecommerce, specialty retail, grocery, department stores, home improvement, apparel, or omnichannel retail
• Strong understanding of programmatic advertising, including CTV, Online Video, Display, Mobile, Streaming Audio, and Digital Out-of-Home
• Experience with commerce media, retail media networks, omnichannel attribution, customer data strategies, or loyalty marketing
• Proven success building executive brand-direct relationships and expanding programmatic investment within leading retail organizations
• Experience hiring, developing, and leading high-performing go-to-market teams within ad tech, digital media, or enterprise technology
• Strategic, analytical mindset with the ability to translate evolving retail and consumer trends into measurable advertising solutions
• Exceptional communication and executive presentation skills

Benefits

• fully paid health insurance
• paid parental leave
• unlimited PTO

About the company

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. The company uses proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with customers.