Sr. Product Marketing Manager, GTM Content

The role

This person will build and own a foundational commercial content system to support the Sales organization. They will create pitches, playbooks, solution briefs, and product guides to translate complex capabilities into customer stories.

What you will do

• Build and maintain Viant’s core commercial content portfolio.
• Synthesize inputs from Product, Product Marketing, Sales, customers, and subject-matter experts into narratives.
• Translate capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into content.
• Partner with Sales and Sales Strategy to prioritize work and turn requests into scalable content.
• Own the commercial content system including Highspot organization, tagging, publishing, and version control.
• Use customer interviews, Gong insights, win/loss feedback, and AI-assisted workflows to improve messaging and content.

Required qualifications

• Bachelor’s degree required.

Nice to have

• 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
• Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
• Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
• Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
• Strong understanding of how media is planned, bought, optimized, and measured.
• Excellent writing, editing, presentation, organizational, and project-management skills.
• Strong stakeholder-management skills.
• Experience with Highspot or a similar content platform is preferred.
• Expertise in CTV, identity, media planning, media measurement, attribution, or omnichannel activation is a plus.
• Curiosity and comfort using generative AI tools to improve research, synthesis, writing, and content-development workflows.

Benefits

• fully paid health insurance
• paid parental leave
• unlimited PTO

About the company

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. It combines proprietary content intelligence, household-level identity resolution, and person-level attention signals.