Account Director, Influencer Marketing

The role

The Account Director drives day-to-day ownership of client programs and leads a team of Account Supervisors. This role involves strategic vision and hands-on leadership to ensure the execution of social and influencer campaigns.

What you will do

• Own and lead execution of client scope and identify areas for strategic business growth
• Ensure on-time and on-budget delivery of client scopes
• Lead development and implementation of strategic direction for social and influencer campaigns
• Collaborate with COE teams for creative and unique work delivery
• Spearhead influencer engagement, paid social, and measurement
• Drive creative ideation and manage briefs
• Cultivate and nurture client relationships
• Manage team development and growth for Account Supervisors
• Oversee influencer marketing campaigns through proprietary platforms
• Foster collaboration with Center of Excellence teams

Required qualifications

• 6+ years of digital/social/marketing experience
• Expert knowledge of paid and organic influencer tactics
• Experience managing multiple client portfolios across various and integrated service offerings
• Strong understanding of influencer marketing and expert grasp of social media platforms
• Proficient in interpreting and applying information from influencer management software
• Excelling project management skills
• Works collaboratively with planning and creative teams
• Good understanding of paid and social amplification
• Proficient with MS Office, Google or other presentation software
• Robust experience with cross-channel integration
• Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics

Nice to have

• Social media tools like Sprout, Sprinklr, Hootsuite
• CRM software experience like Hubspot

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment.