Account Director, Influencer Marketing

The role

The Account Director will serve as the primary point of contact for key clients and lead strategic planning. They will oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.

What you will do

• Serve as the day-to-day primary point of contact for key clients.
• Identify and develop growth and expansion opportunities across accounts.
• Lead strategic planning, quarterly business reviews, and success measurement.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead and oversee creator communications for Macro and Mega tiers.
• Manage campaign pacing, KPIs, and optimization efforts.
• Drive brand storytelling, creative ideation, insights, and analytics.
• Lead the BI partnership kickoff for all key accounts.
• Own the wrap-report workflow and coordinate with BI.
• Provide leadership, guidance and escalation support to Account Supervisors and Account Managers.

Required qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings.
• Proven expertise in strategic planning, business insights, and performance measurement.
• Advanced knowledge of influencer marketing and production strategy.
• Strong ability to lead high-level client relationships.
• Demonstrated success in revenue growth and account expansion.
• Effective people leader with experience coaching and developing teams.
• Exceptional project management and cross-functional collaboration skills.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence).
• Proficient with social management platforms (Sprout, Sprinklr, Hootsuite).
• Proficient with CRM tools (HubSpot).
• Proficient with presentation software (MS Office, Google Workspace).

Nice to have

• Familiarity with creative tools (Photoshop, Canva, motion graphics)
• Facebook Blueprint certification
• Twitter Flight School certification
• Google Analytics certification
• Bachelor's degree in Marketing, Business, Communications, or a related field

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment.