Influencer Director, Influencer Marketing

The role

The Influencer Director will serve as the primary point of contact for key clients and lead strategic planning and campaign execution. This role involves managing creator communications, driving brand storytelling, and coaching direct reports to ensure client success.

What you will do

• Serve as the day-to-day primary point of contact for key clients.
• Identify and develop growth and expansion opportunities across accounts.
• Lead strategic planning, quarterly business reviews, and success measurement.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead and oversee creator communications for Macro & Mega tiers.
• Manage campaign pacing, KPIs, and optimization efforts.
• Drive brand storytelling, creative ideation, insights, and analytics.
• Lead the BI partnership kickoff for all key accounts.
• Own the wrap-report workflow and ensure accuracy.
• Provide leadership, guidance and escalation support to Account Supervisors and Account Managers.

Required qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings.
• Proven expertise in strategic planning, business insights, and performance measurement.
• Advanced knowledge of influencer marketing and production strategy.
• Strong ability to lead high-level client relationships.
• Demonstrated success in revenue growth and account expansion.
• Effective people leader with experience coaching and developing teams.
• Exceptional project management and cross-functional collaboration skills.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence).
• Proficient with social management platforms (Sprout, Sprinklr, Hootsuite).
• Proficient with CRM tools (HubSpot).
• Proficient with presentation software (MS Office, Google Workspace).

Nice to have

• Familiarity with creative tools (Photoshop, Canva, motion graphics)
• Facebook Blueprint certification
• Twitter Flight School certification
• Google Analytics certification
• Bachelor's degree in Marketing, Business, Communications, or a related field

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with an open, collaborative, and fast-paced culture.