Director, Business Intelligence

The role

The Director, Business Intelligence will lead enterprise-wide analytics strategy and build a high-performing team of analysts. This person will deliver actionable insights across sales forecasting, retail performance, campaign measurement, and influencer, paid, and social strategy optimization.

What you will do

• Act as a senior analytics partner to client account, strategy, and service teams.
• Serve as the senior analytics advisor to executive leadership.
• Synthesize data into narratives to inform brand positioning and enterprise decision-making.
• Own end-to-end measurement strategy across paid media, influencer, social, and retail media.
• Forecast and quantify incremental revenue and retail lift using predictive models.
• Design and operationalize ROI frameworks including brand lift, sales lift, and marketing mix modeling.
• Build scalable measurement systems to evaluate influencer effectiveness and content performance.
• Identify emerging consumer and digital engagement trends.
• Build, lead, and mentor a high-performing analytics team.
• Design and oversee scalable data collection and reporting infrastructure.

Required qualifications

• Extensive experience in marketing, media, or agency environments.
• Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
• 12+ years of progressive experience in research, analytics, and measurement.
• Advanced expertise in primary and secondary research methodologies including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social lis
• Deep technical proficiency in Python and SQL for analysis and data modeling.
• Deep technical proficiency in Google Cloud Platform, BigQuery, and Snowflake.
• Deep technical proficiency in BI tools such as Sigma or comparable platforms.
• Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems.
• Strong executive-level communication and collaboration skills.
• Proven ability to influence cross-functional teams and senior client stakeholders.

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with an open, collaborative, and fast-paced culture.