Associate Director, New Business Strategy (Influencer Marketing)

The role

The Associate Director, Strategy independently leads senior-level strategy work for client growth and ongoing delivery. This person turns culture, data, and business challenges into social-first strategies across influencer, community, and media channels.

What you will do

• Lead senior-level strategy work end-to-end across client and business growth opportunities.
• Turn qualitative and quantitative insights into actionable recommendations.
• Own the quality and delivery of strategic work for major projects.
• Architect integrated, social-first strategies across multiple channels.
• Partner with clients to define business problems and translate data into direction.
• Define KPIs, measurement frameworks, and success metrics.
• Serve as a senior client partner and present strategic thinking to stakeholders.
• Lead strategy for RFPs, proposals, pitches, and client expansion.
• Mentor junior strategists and manage direct reports.
• Partner cross-functionally with Creative, Talent, Accounts, Paid Media, Community, and Measurement.

Required qualifications

• 8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.
• Proven track record independently leading senior-level strategy work on Fortune 500 and enterprise brands.
• Extensive experience developing integrated, social-first strategies.
• Strong track record leading RFPs, proposals, pitches, and client expansion plans end-to-end.
• Demonstrated ability to mentor junior talent and manage direct reports.
• Experience interfacing and presenting to c-suite executives.
• Fluency in AI tooling, measurement platforms, and emerging social/creator tech.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management skills.
• Experience working directly with brands and at agencies.
• Bachelor’s degree in marketing, communications, or a related field.

Nice to have

• Visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks, and campaigns.
• Entrepreneurial spirit and a passion for innovation.

Benefits

• Comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with a collaborative and fast-paced culture.