Viralnation
Sr. Analyst, Business Intelligence
United States. Posted 4 months ago
The role
The Senior Analyst will drive marketing strategies and optimize campaign performance through advanced analytics and insights. This role involves developing strategic reports, building dashboards, and providing data-driven recommendations to cross-functional teams.
What you will do
- Lead the development and delivery of strategic reports and insights.
- Conduct advanced analysis and modeling using primary and secondary research methods.
- Act as a strategic partner to cross-functional teams.
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools.
- Ensure data governance and compliance.
- Drive process improvements and innovation.
- Manage and consolidate data from diverse sources.
- Provide mentorship and guidance to junior team members.
- Stay ahead of industry trends and emerging technologies.
- Lead stakeholder engagements to communicate insights to non-technical audiences.
Required qualifications
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field
- 5+ years of experience in marketing analytics, data analysis, or related roles
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
- Strong analytical skills
- Excellent communication and presentation skills
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Strong attention to detail
Nice to have
- Master's degree
- Marketing agency work experience
- Experience with DSPs, Paid Media, and social media platforms
- Experience in executing brand tracking and Brand Lift research
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio
About the company
Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment.