Senior Manager, Content Marketing

The role

The Senior Manager, Content Marketing will run the day-to-day content engine to turn expertise and proprietary social data into MQLs, SQLs, and pipeline. This person will own the editorial calendar and execution, including writing, AI-assisted production, SEO, distribution, and performance reporting.

What you will do

• Run the content function to drive business growth
• Use AI tools daily to research, draft, and QA content
• Build and maintain reusable prompts, guides, templates, and agentic workflows
• Apply human editorial judgment, fact-checking, and brand governance to AI-assisted assets
• Own and execute the content calendar aimed at winning enterprise brand clients
• Run day-to-day content operations, build gated assets, nurture content, landing-page copy, and CTAs
• Track content performance in HubSpot and report results to marketing leadership
• Test and optimize headlines, formats, CTAs, and offers
• Personally write, edit, and ship high-impact thought leadership weekly
• Manage and mentor two content contributors plus a freelance/agency bench

Required qualifications

• Hands-on, current fluency with AI content tools (e.g., Claude, ChatGPT)
• Experience using AI-assisted workflows to scale content production
• 4–7 years in content marketing including experience owning content as a lead-generation channel
• Track record of using content to drive measurable results: traffic-to-lead conversion, MQL/SQL growth, and content-influenced pipeline
• Experience running content operations in a project management platform (e.g., Monday.com, Asana)
• Strong writer and editor who can personally produce executive-grade thought leadership at speed
• People-leadership experience managing writers and freelance/agency resources
• Working knowledge of SEO and marketing automation/CRM (e.g., HubSpot)
• Data-driven, funnel-minded, and comfortable being accountable to lead-gen metrics

Nice to have

• Agency, B2B, or high-growth environment preferred

Benefits

• Comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. It is one of the most advanced applied-AI companies in North America.