Head of Social Content Production

The role

The Head of Social Content Production will architect, lead, and evolve the content production ecosystem. You will oversee people, processes, partnerships, and infrastructure to create social-first content at scale for global brands.

What you will do

• Own the production and delivery ecosystem across the portfolio of global brand partners.
• Establish scalable production models for lo-fi and premium executions.
• Oversee portfolio-wide production commitments, budgets, and delivery performance.
• Lead planning and allocation of internal and external resources.
• Partner with Social Producers to forecast resource needs.
• Maintain visibility into staff utilization and production demand.
• Architect and optimize production workflows from briefing to delivery.
• Develop tools and infrastructure for high-volume content production.
• Build and maintain a network of creators, freelancers, and vendors.
• Directly manage and develop Social Producers.

Required qualifications

• 7+ years of experience in social-first content production, creator-led production, or content operations.
• Experience leading teams and scaling production capabilities.
• Career rooted in social media and the creator economy.
• Instinctive understanding of major social platforms including TikTok, Instagram, and YouTube.
• Proven experience building or scaling high-volume content production operations.
• Experience managing resource allocation, capacity planning, and staff utilization.
• Experience overseeing a wide range of production formats.
• Strong leadership experience managing and mentoring producers and multidisciplinary teams.
• Deep experience managing creator relationships, external production partners, and production budgets.
• Strong operational and systems thinking.
• Familiarity with AI-enabled production tools, automation, and emerging technologies.
• Submission of a strong portfolio demonstrating a diverse range of strategy-led social media content, campaigns and/or projects is required.

Nice to have

• Awards or industry recognition for social-first production work.
• Existing relationships with creators and freelance production staff across verticals.
• A personal channel, side project, or creative experiment

Benefits

• Comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with an open, collaborative, and fast-paced culture.