Director, Performance Marketing

The role

The Director, Performance Marketing owns the strategy, quality, and performance of the paid media practice across paid social, paid search, and programmatic. You will lead Associate Directors and manage senior client relationships to drive retention and growth.

What you will do

• Own the strategy, quality, and performance of the paid media practice across a multi-client book and a significant media investment.
• Lead and develop Associate Directors, and through them, Managers and their teams.
• Set practice-wide standards for media planning, audience strategy, testing, QA, and measurement.
• Serve as senior client lead and executive escalation point on strategic accounts.
• Drive organic growth across the book by partnering with account leadership.
• Own platform strategy and technical application for delivery.
• Guide platform strategy and senior relationships across Meta, Google, TikTok, and DSPs.
• Champion adoption of new capabilities and AI-enabled workflows.
• Partner cross-functionally with Strategy, Creative, Influencer, Business Intelligence, and Client Services.
• Contribute to forecasting, resourcing, and utilization for the delivery team.

Required qualifications

• 8+ years of performance marketing experience across paid social, paid search, and programmatic
• 3+ years in a leadership or management role
• Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment
• Proven people leadership: building, coaching, and retaining high-performing teams
• Deep measurement expertise (attribution, incrementally, MMM / MTA)
• Command of the evolving privacy and signal-loss landscape
• Excellent executive communication and client storytelling at the senior stakeholder level
• Proficiency in the Google / Microsoft Suite
• Proficiency in project management platforms (monday.com, Asana, or comparable)
• Comfort operating in a high-growth, fast-paced agency environment

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with an open, collaborative, and fast-paced culture.