Associate Director, Performance Marketing

The role

The Associate Director leads team members across a portfolio of clients. You will serve as a cross-channel performance expert accountable for strategy quality, measurement rigor, team development, and client growth across paid social, paid search, and programmatic.

What you will do

• Lead integrated performance strategy across a portfolio of clients.
• Manage and develop a team of Managers.
• Own senior client relationships as an escalation point and trusted advisor.
• Own the development of quarterly, semi-annual and/or annual business reviews.
• Set and uphold measurement, attribution, and QA standards across the portfolio.
• Lead the optimization of media budgets across accounts.
• Identify growth opportunities within your account portfolio.
• Bring forward emerging capabilities as portfolio opportunities.
• Create playbooks and principles to scale best practices.
• Partner cross-functionally with Business Intelligence, Client Services, Creative, and Influencer teams.

Required qualifications

• 6+ years of performance marketing strategy, execution, and measurement across paid social (primary), paid search and programmatic.
• Minimum of 2+ years of experience managing team members, providing mentorship and support developing growth goals.
• Proven ability to lead strategy across multiple and complex client accounts.
• Strong measurement and attribution expertise across owned, retail, and e-commerce outcomes.
• Strong storytelling and ability to influence senior internal and external stakeholders (VP / GM level).
• Highly organized, with strong accountability for timelines, deliverables, and campaign performance.
• Proven ability to work in a fast-paced environment, collaborating with cross-functional teams within an integrated agency environment.

Nice to have

• social commerce and TikTok Shop, major retail partners, and social commerce / TikTok Shop a plus

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. Their integrated solutions align strategy, talent, media, and technology with culturally relevant creativity.