Sr. Associate, Performance Marketing

The role

The Sr. Associate executes campaign builds, trafficking, daily optimization, pacing, and QA across performance marketing channels. The role focuses on paid social while supporting media planning and strategy.

What you will do

• Launch, monitor, optimize, and report on media campaigns across paid social channels.
• Manage paid search and programmatic campaigns where clients require.
• Own daily optimization, budget pacing, and in-platform troubleshooting.
• Build and traffic campaigns accurately and own self-QA before launch.
• Analyze performance data to refine tactics and surface signals, risks, and opportunities.
• Support media planning with actuals, reallocations, and audience execution.
• Run campaign experimentation across audiences, creative, and bidding.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
• Join internal and external calls to speak to tactical detail and campaign structure.
• Contribute to performance platform calls and implement platform recommendations.

Required qualifications

• 3+ years of media buying experience within paid social.
• Strong working knowledge of paid search.
• Strong command of the qualitative and quantitative aspects of paid media.
• Proficiency in the Google / Microsoft Suite.
• Proficiency in project management tools (monday.com, Asana, or ClickUp).
• Strong collaboration, communication, and organizational skills.
• A keen eye for creative content and current marketing trends.
• Working understanding of marketing analytics, QA, and optimization best practices.

Nice to have

• Programmatic experience
• Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding)

Benefits

• Comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment.