Manager, Performance Marketing

The role

The Manager, Performance Marketing leads the development and execution of full-funnel, cross-channel paid media strategies. This person owns campaign performance across paid social, paid search, and programmatic while managing client relationships and mentoring Sr. Associates.

What you will do

• Lead the development and execution of full-funnel, cross-channel paid media strategies.
• Own campaign performance across paid social, paid search, and programmatic.
• Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
• Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
• Collaborate with Sr. Associates to develop performance driven insights and recommendations.
• Own the development of clear client narratives and lead weekly, bi-weekly and monthly reports.
• Collaborate with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
• Manage and strengthen client relationships as the lead point of contact.
• Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
• Partner with creative, strategy, and influencer management teams.

Required qualifications

• 4+ years of performance-driven digital marketing experience
• Deep expertise in paid social
• Strong working knowledge of paid search
• Experience mentoring team members
• Ability to lead multi-channel campaigns from strategy through execution
• Strong understanding of attribution, conversion tracking, and measurement frameworks
• Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.)
• Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques
• Excellent client management and communication skills
• Proficiency in the Google Suite and project management tools (e.g., monday.com)

Nice to have

• programmatic experience
• Agency or fast-paced, client-facing experience

Benefits

• comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with an open, collaborative, and fast-paced culture.