Viralnation
VP, Performance Marketing (Paid Media)
United States. Posted 3 days ago
The role
Lead the strategy, performance and growth of the paid and performance marketing business. Work with senior team members to execute client strategies across paid social, search, retail media and programmatic.
What you will do
- Oversee all current accounts and projects to ensure successful completion
- Lead the use of AI/ML-driven bidding, budget pacing and campaign automation
- Lead technical audits of client accounts across Meta, Google Ads, TikTok, Amazon and programmatic platforms
- Work with data science and engineering teams on reporting, dashboards and KPIs
- Assess the paid and performance business unit: team structure, capabilities, processes and workflows
- Develop and implement an operating plan to improve processes and align resourcing
- Lead and mentor the team and support their growth
- Evaluate team strengths and development areas, and give detailed feedback
- Align team operations with company strategy
- Help define solution offerings, go-to-market strategies and the paid business model
Required qualifications
- 10+ years of experience mainly in digital communications, paid marketing (Google, Bing, Social), project management and social media
- 5+ years of experience in people management and team development
- Experience developing and executing successful client programs
- Direct experience with social media tools and platforms
- Experience delegating tactical assignments and reviewing peers' work
- Strong presentation skills and ability to manage client relations tactfully
Before you apply
- The company does not use AI tools to screen, assess, rank or select candidates; hiring teams make all decisions
- AI note-taking tools may be used during interviews
- Accommodations are available on request for candidates in all parts of the hiring process
About the company
Viral Nation builds social-first ecosystems that connect brands with the modern consumer, combining strategy, talent, media and technology. It focuses on scaling fast-growing digital brands.