Influencer Director, Influencer Marketing

The role

The Influencer Director will lead strategic relationships and oversee end-to-end campaign execution across influencer, community management, production, paid social, and events. This role involves driving brand storytelling, managing creator communications, and coaching direct reports to meet client goals.

What you will do

• Serve as the primary point of contact for key clients and own strategic relationships.
• Identify and develop growth and expansion opportunities across accounts.
• Lead strategic planning, quarterly business reviews, and account vision-setting.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead and oversee creator communications for Macro and Mega tiers.
• Manage campaign pacing, KPIs, and optimization efforts.
• Drive brand storytelling, creative ideation, insights, and analytics.
• Lead the BI partnership kickoff for key accounts.
• Own the wrap-report workflow and ensure accuracy of insights.
• Provide leadership, guidance, and escalation support to Account Supervisors and Account Managers.

Required qualifications

• 6+ years of experience in digital, social, and influencer marketing managing multiple client portfolios.
• Expertise in strategic planning, business insights, and performance measurement.
• Advanced knowledge of influencer marketing and production strategy including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Ability to lead high-level client relationships.
• Success in revenue growth and account expansion.
• Experience coaching and developing teams.
• Project management and cross-functional collaboration skills.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence).
• Proficient with social management platforms (Sprout, Sprinklr, Hootsuite).
• Proficient with CRM tools (HubSpot).
• Proficient with presentation software (MS Office, Google Workspace).

Nice to have

• Familiarity with creative tools (Photoshop, Canva, motion graphics)
• Facebook Blueprint certification
• Twitter Flight School certification
• Google Analytics certification
• Bachelor's degree in Marketing, Business, Communications, or a related field

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with a fast-paced culture.