Influencer Director, Influencer Marketing

The role

The Influencer Director will manage strategic client relationships and oversee end-to-end campaign execution across influencer, community management, production, paid social, and events. This role involves leading strategic planning, driving revenue growth, and coaching direct reports to deliver high-quality client results.

What you will do

• Serve as the primary point of contact for key clients and own strategic relationships.
• Identify and develop growth and expansion opportunities across accounts to drive revenue.
• Lead strategic planning, quarterly business reviews, and account vision-setting.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead and oversee creator communications for Macro and Mega tiers.
• Manage campaign pacing, KPIs, and optimization efforts.
• Drive brand storytelling, creative ideation, insights, and analytics.
• Lead the BI partnership kickoff for key accounts to align on measurement frameworks.
• Own the wrap-report workflow and ensure accuracy and strategic alignment.
• Provide leadership, guidance, and escalation support to Account Supervisors and Account Managers.

Required qualifications

• 6+ years of experience in digital, social, and influencer marketing managing multiple client portfolios.
• Expertise in strategic planning, business insights, and performance measurement.
• Advanced knowledge of influencer marketing and production strategy including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Ability to lead high-level client relationships.
• Success in revenue growth and account expansion.
• Experience coaching and developing teams.
• Project management and cross-functional collaboration skills.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence).
• Proficient with social management platforms (Sprout, Sprinklr, Hootsuite).
• Proficient with CRM tools (HubSpot).
• Proficient with presentation software (MS Office, Google Workspace).

Nice to have

• Familiarity with creative tools (Photoshop, Canva, motion graphics)
• Facebook Blueprint certification
• Twitter Flight School certification
• Google Analytics certification
• Bachelor's degree in Marketing, Business, Communications, or a related field

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with a collaborative and fast-paced culture.