Director, Content Marketing

Canada. Posted 12 days ago

The role

The Director builds and runs an AI-accelerated content engine to turn expertise and social data into pipeline. This person will own content strategy and execution from editorial vision to distribution and performance reporting.

What you will do

Design and own an AI-enabled content production system
Build reusable prompts, voice guides, templates, and agentic workflows
Translate business objectives into a cohesive content strategy and editorial calendar
Run the content function using project management tools like Monday.com
Design content-to-conversion pathways, gated assets, and nurture tracks
Build tracking and attribution frameworks in HubSpot
Define and own content KPIs including MQL/SQL volume and ROI
Personally write, edit, and ship high-impact thought leadership
Drive distribution through web, blog, SEO, and email
Manage and mentor two content contributors and freelance/agency resources

Required qualifications

Hands-on, current fluency with AI content tools (e.g., Claude, ChatGPT)
Experience building AI-assisted or agentic workflows
8+ years in content marketing, digital marketing, or communications
Experience owning content as a lead-generation channel
Experience leading a team
Demonstrated track record of using content to drive measurable pipeline
Ability to operationalize a content function using project management platforms
Strong writer and editor capable of producing executive-grade thought leadership
Strong leadership and executive-level presentation skills
Experience building and mentoring multi-disciplinary content teams
Experience managing freelance/agency resources
Data-driven and comfortable being accountable to revenue-adjacent metrics

Nice to have

Agency, B2B/B2C, or high-growth environment

Benefits

Comprehensive benefits and total rewards package

About the company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer a fluid, creative, and growth-oriented environment with a fast-paced culture.