VP, Performance Marketing (Paid Media)

The role

This leader will lead the strategy, performance and growth of Viral Nation's paid and performance marketing business across paid social, search, retail media and programmatic. They will also develop the team, evolve processes and service offerings, and align resourcing with business goals.

What you will do

• Oversee all current accounts and projects to ensure successful completion.
• Lead the use of AI/ML-driven bidding, budget pacing and campaign automation.
• Lead technical audits of client accounts across Meta, Google Ads, TikTok, Amazon and programmatic platforms.
• Work with data science and engineering teams to evolve reporting, dashboards and KPIs.
• Assess the paid and performance business unit, including team structure, processes and workflows.
• Develop and implement an operating plan that improves processes and aligns resourcing.
• Lead and mentor the team, aligning their efforts with company goals.
• Evaluate team strengths and development areas, and give detailed feedback.
• Collaborate on solution offerings, go-to-market strategies and the paid business model.
• Develop a business plan covering team structure, resourcing, capabilities and budget.

Required qualifications

• 10+ years of experience predominantly in digital communications, paid marketing (Google, Bing, Social), project management and social media.
• 5+ years of experience in people management and team development.
• Experience developing and executing successful client programs.
• Direct experience with social media tools and platforms.
• Experience delegating tactical assignments and judging and reviewing peers' work.
• Strong presentation skills and confident speaking, with the ability to manage client relations tactfully.
• Eagerness to learn and humility with your craft.

Benefits

• Fluid, creative, growth-oriented environment.
• Open, collaborative, fast-paced culture.
• Compensation progression tied to performance, expanded scope and sustained contribution.
• Regular formal performance reviews and check-ins.

Before you apply

• Viral Nation does not use AI-enabled tools to screen, assess, rank or select candidates; hiring teams make all hiring decisions.
• AI note-taking tools may be used during interviews.
• Accommodations are available on request for candidates in all parts of the recruiting and selection process.

About the company

Viral Nation specializes in social-first ecosystems that connect brands with the modern consumer journey. It integrates strategy, talent, media and technology to help scale fast-growing digital brands.