Head of Marketing

The role

The Head of Marketing will spearhead marketing efforts and drive brand awareness in the South African market. You will develop marketing strategies and lead a marketing team.

What you will do

• Develop and execute a comprehensive marketing strategy for the South African market.
• Lead and mentor the marketing team.
• Manage all aspects of the marketing mix including digital, traditional, PR, and sponsorships.
• Analyze market trends and consumer insights to identify growth opportunities.
• Collaborate with product teams on messaging and promotional strategies.
• Build relationships with external agencies and partners.
• Monitor and report on the effectiveness of marketing initiatives.

Required qualifications

• Proven experience in a senior marketing role.
• Strong understanding of the South African market, including digital marketing trends and consumer behavior.
• Excellent leadership skills.
• Demonstrated expertise in multi-channel marketing strategies, including digital, social media, and offline channels.
• Exceptional analytical skills.

Nice to have

• Experience within the online betting, gaming, or related industries.

Benefits

• Discretionary Company Performance bonus
• Discovery Medical Aid
• 21 days Annual Leave

About the company

Virgin Bet is a member of the LiveScore Group. They are an online betting company with a new office opening in Cape Town.